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Skrike


Umbro
14 week student project 


*Not affiliated with Umbro
A football boot for generation Alpha, growing alongside the player.


Storytelling - Ideation - Form Development - 3D Modelling - CMF


The Goal




Engage in the design process starting with storytelling to direct ideations and concept development in order to push innovation further.





The User


Generation Alpha (born 2010-2025)



The Subject


The sport of soccer





The Brand


The future of Umbro, inspired by its past



Distillation into a six word story.







Order of hierarchy



Translating the story into thought questions
What if?

How could we?
Those shown below were the top 10 out of a brainstorm of nearly 50 “what if” questions




The question chosen to move forward with




Mapping new perspectives based on the chosen question.





Ideation



A sample of key sketches throughout the exploration process



Mockups



Click < or > for more!



Development










Concept







Colorways


Researched trends from recent decades and the past five years to interpret future color palettes.





Advertising







>Click here for more process<




Thank you for viewing



Faith King            Los Angeles, CA         All work is subject to copyright