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14 week student project 

*Not affiliated with Umbro
A football boot for generation Alpha, growing alongside the player.

Storytelling - Ideation - Form Development - 3D Modelling - CMF

The Goal

Engage in the design process starting with storytelling to direct ideations and concept development in order to push innovation further.

The User

Generation Alpha (born 2010-2025)

The Subject

The sport of soccer

The Brand

The future of Umbro, inspired by its past

Distillation into a six word story.

Order of hierarchy

Translating the story into thought questions
What if?

How could we?
Those shown below were the top 10 out of a brainstorm of nearly 50 “what if” questions

The question chosen to move forward with

Mapping new perspectives based on the chosen question.


A sample of key sketches throughout the exploration process


Click < or > for more!




Researched trends from recent decades and the past five years to interpret future color palettes.


>Click here for more process<

Thank you for viewing

Faith King            Los Angeles, CA         All work is subject to copyright